Choosing keywords to write content and implementing SEO campaigns is an initial step that will help you both to “go to success” or “go to dead end”.
If you do not have a “good” keyword set, you will be wasting your time or not be able to promote the full power of the website to find more customers.
Keywords are “good”, you may hear through the various factors of the “good” criteria such as:
The monthly search volume is enough
Competition is not too high.
Longtail keyword can increase conversions.
What is buyer keyword
Every second, the Google search engine has nearly 50,000 searches. Google has “subconsciously eat” users, have any questions, find out what information we all thanks to “google”
We find many keywords for many purposes, common is: Find information, entertainment, find download materials, find product information or find products to buy, …
The buyer keyword is the keyword that comes from people who have a need to purchase, or are looking for product issues around the world for the purpose of making a purchase, and they are willing to pay to buy the product / service. When you find the information you want.
Buyer keyword example
What kind of hot water heater: This is a keyword that comes from people who are looking to buy a water heater, and they are looking for the best water heater to buy.
Electrolux air conditioner is good: This is the keyword that comes from people who are in need of air conditioner, they are advertised or have information about electrolux air conditioner, and they are looking for air conditioning
Hotels near Tan Son Nhat Airport: This tag is from a person flying to Ho Chi Minh City & looking for hotels near the airport.
Where to buy sjc gold: Searchers are looking to buy SJC gold and they are looking for a reputable place to buy.
Cheap samsung phone: The searcher is looking to buy a samsung phone with chestnut price.
Lazada discount code: searchers are preparing to buy at Lazada & they are looking for discount code to pay.
Buyer keyword – low search but high conversion.
You can check the keywords above, or the keyword keyword in your field are doing can find out the general characteristics of these keywords that most have the search looks lower with the Other keywords are like
That’s for sure because the searchers’ rate of purchase is always lower than people searching for entertainment, searching for news or finding downloads.
Our main purpose is to make money from visits, so no need to explain, you will also recognize that the keyword buyer is the first choice to get your customers “is preparing. Buy or have a need to buy “visit your website.
The specific reason is that those who are searching for the buyer keyword, they have identified their needs, they have already figured out the type of product / service they are buying, and they just need to add some information. Make the final decision.
So the task that you have to do is: Build SEO content for the good keyword buyer to support SEO & must know how to navigate traffic from other articles on the content of the keyword buyer.
SEO for Buyer Keyword
First, you must identify the keywords in the field you are doing with keyword research tools, two popular tools are Google Keyword Planner & KWFinder, guide you find Google offline.
Then you will build content “quality” and “content” for these keywords instead of writing PR articles. In particular, you should provide the information that customers “need”, do not have to advertise your products, services rampant.
What kind of hot water heater: You put out the best water heater & put your product in the first place.
Where to buy Baking Soda Ho Chi Minh City: You still listed a lot of places to buy Baking Soda in HCM but ranked your place in the first place & added some cool words.
Your content must be complete, detailed, easy for customers to select & direct visitors to your sales page.
After having good content, you will conduct the Onpage and Offpage SEO techniques as usual. (This is the whole process, I will not include in this article that will write separate instructions)